3/16

http://www.adweek.com/adfreak/zombie-ad-too-violent-prime-time-tv-145519

Anger, advertising dominate U.S. mid-terms

Barack Obama won the presidency two years ago by harnessing the hopes of his supporters, but now faces a debacle after a very different campaign fueled by anger, nasty advertising and an awful lot of cash.
"Let's not fool ourselves," he said." This is a tough election. This country has gone through one of the most difficult periods of our history."
American voters go to the polls Tuesday to choose national lawmakers and state leaders, with two wars, high unemployment and record deficits on their minds.

Will mobile kill digital advertising?

Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices.
This shift to the smaller screen will inevitably have profound implications on both global marketing companies like WPP and Omnicom as well as on Internet companies like Google and Facebook whose revenue is mostly derived from online advertising.
It was no surprise, therefore, that one of the major themes his weekend at Stream, the annual WPP "unconference" about digital advertising and marketing, was the growing importance of mobile.

Evauating AT&T and Verizon Wireless, this two company are famous in United State. they comflect for many years.  And now on, when the 4G is developed which means these two company will show their position to attract people's eyes.
AT&T posted the advertising in Youtube, this advertising is showing about 30 second, the voice- over said:'they have the biggest internet, more than Verison 4G. however, the new internet is not  only have a one name, 4G LTE represent that can bring people the most of speed to connect the internet. And the 4G Mobile Broadhand means  4G HSPA+ network with enhanced backhaul.
The Version just use a few words,  they have a 4G LTE group to serivces you.
the different company use the advertising to introduce their internet. but you can see the solution is different and surprise. you can see this website below.
http://www.networkworld.com/news/2012/111912-4g-ads-264405.html

contemplating

As we all know, there are have prime-time TV in a day, and they will attract many people to see the variety popular movie or TV series. Actually they will have a commercial break after about 30 minutes. Then the parent in Norway saw the advertising is showing about the zombie which have a question that do you think this advertising is too violent? This is becoming the controversy. This is learned from my advertisement class. This is not only the advertising, but also can connect the social and policy. So a little short time advertising can bring a series of controversy. Parents are all angry about these type of advertising. So, i will show you this News controversy detail and they will tell you the answer. Here is a website.

the artifact of my field

I believe most of the people, espically who loves fashion elements may also love the magazine. <VOGUE> is a fashion magazine that famous all over the world.

 I started to buy this artifact when I was study in the university. I tried to learn more about fashion and there has a lot of advertisements on each page, I really enjoy looking this magazine because I can get the information of which product is the most popular now.

On the one hand, <VOGUE> is a fashion product, on the other hand, it is an artifact by advertisements. This artifact gave me the first impression of advertising and that's why I choose this major. The advertisements on each page may just have the pictures and some words, so what can we learn from these? The pictures and models may not provide us some information, but they give us the huge imaginary space to think about the designers' idea.

Why Don’t Advertisers Care About Me Anymore?

This is just a copy. do not leave comments below.


Advertisers know where you are, and they’ll get to you when they get to you. Your generation is watching five to six hours of TV a day, as much as an hour or so more than the national average, The Wall Street Journal reported. And though boomers are hardly averse to using digital recording devices or streaming shows, many still engage in “appointment TV.” That means that if “Seinfeld” is on at 9 p.m. Thursday, you will be dutifully sitting on your couch at 8:55 — though if you were planning to do that this week, we have some bad news for you.

“The boomers are an important audience, but boomers are a little easier to find, because they probably watch TV in a more traditional way,” said John C. Verret, an associate professor at the Boston University College of Communication. That’s a polite way of saying that for advertisers, it’s like shooting fish in a barrel — chubby fish with bad knees and AARP discount cards.

Those 18- to 49-year-olds, on the other hand, have an air of mystery that advertisers can’t resist. You can never be sure where to find them, and when they do, advertisers pay for the privilege.

So in 2010, when “Dancing With the Stars” managed to pull ahead of “American Idol,” it didn’t really help ABC’s bottom line, Bill Carter noted in The New York Times. “Dancing” viewers were older than “Idol” viewers, so even if there were more of them, a 30-second commercial on the first show cost about $209,000, compared with $642,000 on the second.

Herbert Jack Rotfeld, a professor in the marketing department at Auburn University in Alabama, said in an e-mail that advertisers liked the younger viewers because “in general they are the ages at which people are most willing to change the past way of doing things.”

He continued, “Since advertising often tries to attract new customers, or get prior customers to buy more often, younger people are more likely to make this happen.” But advertisers often put too much faith in younger audiences, and when they do they risk losing older customers, Professor Rotfeld said.

It’s not just a matter of energy drinks and headphones. Twenty-year-olds might not have much disposable income, but sooner or later they may be buying cars and washing machines, and advertisers want to lay claim to their loyalties now.

There is evidence that some of this may be changing. As audiences age, The Journal noted, TV shows are increasingly featuring older characters. And advertisers may be starting to realize that baby boomers appear more open to change than older consumers once were. But boomers are unlikely to emerge fully from the shadow of younger viewers.