Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices.
This shift to the smaller screen will inevitably have profound implications on both global marketing companies like WPP and Omnicom as well as on Internet companies like Google and Facebook whose revenue is mostly derived from online advertising.
It was no surprise, therefore, that one of the major themes his weekend at Stream, the annual WPP "unconference" about digital advertising and marketing, was the growing importance of mobile.
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