the interview of a professional

My uncle is a successful bussinessmen in china. My major is marketing, as we know, marketing can have the relationship with many fields like the technology, advertising, management and so on. I remembered I interviewed my uncle last summer and learned a lot from him. He sometimes writes some articles to record his experience in his life.

"How can you be successful now?" I was very interested in his experience.

"You know, business is a hard work for most people, you have to pay all your vim and attention to learn from the predecessors. Also, you may had a lot of problems, but that will be solved if you work hard and get the help from your friends. Remember the most important thing is to work hard."

"What did you write about the way to manage and operate your company?" I still confused.

"Marketing is a huge field that can connect with technology, advertising and so on. You have to learn all of the knowledge between them, that will be very helpful if you want to work in business. Firstly, you should manage your company well and allot the work to each department. You should use some technology skills to make your products have a high quality and then let the department of advertisement to promote the goods to markets. They are indispensable in your operating process."

"How often will you write the articles and when will you have time to do these?" I asked.

"I am really busy to working in different cities, I have less time to live with my family. Usually, when I was in vacation and sometimes have nothing to do on the plane, I may write some articles to record my experience in recent days." He answered.

At that time, I get the first cognitive of marketing and interested in it. Also I used several days to read his article. Of course, he is not a professor like our teachers, but he had more experience on practicing in society and the fields of marketing and management. His article more like the journal to record his feeling of some experience. I think that may be more useful for the people who already graduate from the universities and ready to work in the society.

delivery and style

SAN FRANCISCO — In the race for digital advertising dollars, Google has been the clear winner, with its ability to customize advertisements based on what you search for. But Facebook, which customizes ads based on who you and your friends are, hopes to be a contender. An important test of how it is doing will come on Thursday, when it releases its first earnings numbers since going public.

“Advertisers need more proof that actual advertising on Facebook offers a return on investment,” said Debra Aho Williamson, an analyst with the market research firm eMarketer. “There is such disagreement over whether Facebook is the next big thing on the Internet or whether it’s going to fail miserably.”


As we know, facebook is a popular website that provide a platform to let people communicate online and share there pictures, articles, links and so on. The purpose of advertising for facebook is to promote this website to more people and provide them convienience. The audience are the people who use the facebook now. They just talk about the advertising effect of what facebook return to the society.

several questions about my field

I am looking for the major between advertising and marketing, as we know, the adv is belong to communication college, and the marketing is belong to the college of business, but after I taking the basic class of adv, I found there has a deep relationship between them. 

It sounds like they are separate fields, and I have a lot of questions of the advertising major. 

1: what is an advertisement?

2: what is the purpose of the advertisement?

3: Does the adv has the target like marketing?

4: what is the specific distribution under the adv?

5: what kind of job can we find after we graduate from university?

6: what kind of products need the advertisements?

7: is this important to the products and their companies?

8: how it important in our life and society?

9: what are other relative majors with advertising?

10: what is the most important thing to a excellent advertisement?

This is my first semester to get know of advertising, so I just read our required book of the ADV 205 course. Arens, Schaefer and Weigold. M Advertising. From this book, I learned that advertisement is communicated by some ways like video, newspaper, magazines to publish  some information to people. It also include the noneconomic advertising and economic advertising. The noneconomic advertising means publish something with no aim at profit. The essence of an advertisement is communication, and the soul is originality. If you like this major, you can be a designer also can be a manager. We can find the job in companies, TV station, newspaper office and so on. The targets of the field are customers and the people who need the informations and help from the noneconomic advertisements. I believe that most of the product need a good advertisement to show customers their benefits, and earn the profit for companies. It can make the products looks much better with the images and ornament.