SAN FRANCISCO — In the race for digital advertising dollars, Google has been the clear winner, with its ability to customize advertisements based on what you search for. But Facebook, which customizes ads based on who you and your friends are, hopes to be a contender. An important test of how it is doing will come on Thursday, when it releases its first earnings numbers since going public.
“Advertisers need more proof that actual advertising on Facebook offers a return on investment,” said Debra Aho Williamson, an analyst with the market research firm eMarketer. “There is such disagreement over whether Facebook is the next big thing on the Internet or whether it’s going to fail miserably.”
As we know, facebook is a popular website that provide a platform to let people communicate online and share there pictures, articles, links and so on. The purpose of advertising for facebook is to promote this website to more people and provide them convienience. The audience are the people who use the facebook now. They just talk about the advertising effect of what facebook return to the society.
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