The article, “Making Advanced Analytics Work For You,” shows the ways in which companies should develop analytics to produce the most profit. This allows businesses to constantly monitor their own processes and procedures and identify inefficiencies, which can then be corrected. Thus, this article is directed at managers and administrators, those who need reliable data to make informed decisions on the best ways to make changes in their respective organizations. The author states his purposes quite explicitly:
First, companies must be able to identify, combine, and manage multiple sources of data. Second, they need the capability to build advanced analytics models for predicting and optimizing outcomes. Third, and most critical, management must possess the muscle to transform the organization so that the data and models actually yield better decisions. Two important features underpin those activities: a clear strategy for how to use data and analytics to compete, and deployment of the right technology architecture and capabilities. (Adler)
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