My feeing after I watch this opera

Giuseppe Verdi was a famous Italian Romantic composer, mainly of opera. He was one of the most influential composers in the 19th century. Almost of his opera becoming a coordinate works in opera history. (his every work become popular and famous)for example: Rigoletto and La Traviata, He transformed the Italian opera,  Verdi's works are most noted for their emotional intensity, tuneful melodies, and dramatic characterizations. 

  Then I will talk about this opera named Aida, Aida is in four acts. The story took place in Egyptian pharaohs of Memphis and Thebes. I spend about 2 and the half hours to watched this opera.　the performance was successful. To short, this story is talk about a love triangle. This is talk about humanity and true love in the war. And need to audience to introspection the true love is in everywhere. 

some relative things about my major

I choose marketing before and advertising in Michigan state university. And in university I learn some classes are link to my major. The math is the most important for business students, CSE this a computer class, it will teach you how to use the computer to connect the relationship in the internet and the important is that make the table data, this is easy to management the business material, it is can help you sum up all the different difficult data in one sheet and make easy to find information in short time. For example, the totally revenue in a year, write down all the data in one table, you can easy to find out  which season sold the profit is the highest and which season is the lowest, it will save the company more time,  and many information in this major. 

some personal experience

I will talk about my first contest experience in my life. I was an art student in high school. Our studio held “Sketch Contest” every semester. This is our traditional program. For the contest, the important that if one team gets the highest mark, the team leader can get the chance, which is joining the art corporation of the city; it is difficult to join in. The leader was so nice, she help me all time when I feel confused, the sketch thesis was paint from life, the content is contain household utensils, then if she has free time she always teach me the structure, visual angle and many important painting information, tell me how to use these skills to make my part more natural and lively. We draw together for long time. Finally, we won this contest; of course I get chance to join in City Corporation.

reflecting and researching

top 3 things I learned about my field:

1: Marketing and the Advertising have the deep relationship that we can learn both of the knowledge of them.

2:Advertising and Marketing have some common elements like the target, desigh, purpose, customers, management, and so on...

3:This major has two seperate department that we can choose, one is the design, the other one is the management.



Top 3 things I learned about myself as a researcher:

1: My major is advertising, I need to do a lot of presentations and researches in the future.

2: If I taking this major, I need to pay attention on all the advertisements when I was shopping in the mall and the supermarkets, also on TV and other places.

3: To be a good designer should have some inspiration from life.

Questions about my field that I still have:

1: Is it easy to find a job in America after I graduate from university?
2: What should I do if I am a manager of the advertising in a company?

practicing my knowledge

before I came to America, my parent wanted me to take the major of Math. That was my favorite major before, but after I graduate from the high school in china, I thought I'm sick of taking that course anymore. So I changed my major to the marketing. I took some basic courses of the college of business, they was not that easy and I have to calcuate a lot of numbers, I found i'm not good at that. After come to the U.S., I am really interested of the advertisements. They usually showed by using the short videos and some pictures also some simple sentences, but can give people the deep impression of that product. The advertising is awesome in my heart and I fall in love of taking this course. In this semester, the ADV 205 is my favorite course and our professor always gave us some activities after the class. such as doing some researches, explain an advertisement that you like mostly, make some slogan about the the products you want to sale in the store. It sounds easy and I really enjoy these homeworks. I started to pay attention of all the advertisements when I was shopping in the mall, the supermarket, also watching the TV. During the summer, I want to find the part time job in china to learn more knowledge about the advertising and markeing. I love this major and I will try my best to learning this.

eating in china and western

Western diet is very different ways, and the difference of national character may also be affected. In China, a banquet, no matter what purpose, will only have a form, is all round clouds, sharing a table. Banquet table, it is to use from form a unity, polite, fun atmosphere. A table delicacies in the center, it is a table, the taste is a table, the emotional communication medium. The people, make a toast, advised food, beautiful things in front, reflected between people respect, comity of virtue. Although the Angle from health, means of this kind of food is obvious deficiency, but it conforms to our national "happy" the universal mind, reflects the Chinese classical philosophy "and" the category of generations of the collective, facilitate communication, thus has to reform. Western-style food and wine, catering despite the fact that is very important, but as a foil. The party is the core of companionship, through the conversation between neighbour and guests, fellowship. If the party's companionship and dance, then say, persons than Chinese banquets like ballroom dancing, while men are like banquet of dancing. Therefore, Chinese and western dinner party companionship purposes are obvious, but Chinese banquet more embodied in the feast, and made more than banquet guests in between adjacent fellowship. And the Chinese diet is more obvious differences in the way of popular western buffet is. This one is: will all food, and displayed in the table to eat without fixed, walking, this kind of means to free the emotional communication between individuals, not all words on the table, will also show the westerners to personality, to self respect. But the dinner, lack some Chinese compartmentalize, chat. 

remix knowledge

the project we will using Ying's last essay, the topic is smoking, as we know, this is a seriously problem in the society. Even though all of the people know that smoking is harmful, we still can see a lot of person smoke everywhere. In the U.S., people can't smoke in the rooms, restanrants, or other public places, but in china, people can smoke everywhere. That is really bad. All of us are living in a second hand smoking area. in this remix project, we will discuss the most bad effects of smoking and second hand smoking to warning people smoke less.

economic

Reference price effects exist on quantity purchased and on the transaction pricing outcome in business-to-business market transactions”. For each product, it has some basic elements like the cost price, demand, supply, profit and so on. We can learn that the price sometimes is depending on the customers’ demand. Buyers can control the market to some extent. The second result is “Business customers react asymmetrically to price increases and price decreases.” The last one is “Salespeople have their own reference prices that affect the transaction price”. For each company, their workers like the market analyst will estimate and analyze the tendency of market. If you trying to get a good discount and talking with the seller, even though they make the price lower, they still can earn the profit within their expect.

 

 

business

The article, “Making Advanced Analytics Work For You,” shows the ways in which companies should develop analytics to produce the most profit.  This allows businesses to constantly monitor their own processes and procedures and identify inefficiencies, which can then be corrected.  Thus, this article is directed at managers and administrators, those who need reliable data to make informed decisions on the best ways to make changes in their respective organizations.  The author states his purposes quite explicitly: 

First, companies must be able to identify, combine, and manage multiple sources of data. Second, they need the capability to build advanced analytics models for predicting and optimizing outcomes. Third, and most critical, management must possess the muscle to transform the organization so that the data and models actually yield better decisions. Two important features underpin those activities: a clear strategy for how to use data and analytics to compete, and deployment of the right technology architecture and capabilities.   (Adler) 

second hand smoke

As we know, second hand smoking has a serious problem is harmful to family. According to the research, there are more than 600,000 people died of the second hand smoking, in this huge number, families is the biggest part of this community. In a family, if the father smokes, the smog of the cigarettes may effective his wife and children. Smoking is not just suicide, but murder! People smoking in the room will lead to them secondhand tobacco smoke which has the same diseases as direct smoking. They will influence children grow healthily. Also, the young parents who just get married should try to smoke out of the room or give up smoking when they decide to have a baby. The old people are other important members in the families. Old people are not stronger as young people, their immunity are weak and easy to get sick, for examples, like the Respiratory Diseases, heart disease, Vascular disease and many different kinds of cancer and so on, these disease are serious and will lead to death. People spend most of the time with their family, so if you smoke, your family is the most closed person with you and this is also easy for them to breathe in the harmful gases. 

3/16

http://www.adweek.com/adfreak/zombie-ad-too-violent-prime-time-tv-145519

Anger, advertising dominate U.S. mid-terms

Barack Obama won the presidency two years ago by harnessing the hopes of his supporters, but now faces a debacle after a very different campaign fueled by anger, nasty advertising and an awful lot of cash.
"Let's not fool ourselves," he said." This is a tough election. This country has gone through one of the most difficult periods of our history."
American voters go to the polls Tuesday to choose national lawmakers and state leaders, with two wars, high unemployment and record deficits on their minds.

Will mobile kill digital advertising?

Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices.
This shift to the smaller screen will inevitably have profound implications on both global marketing companies like WPP and Omnicom as well as on Internet companies like Google and Facebook whose revenue is mostly derived from online advertising.
It was no surprise, therefore, that one of the major themes his weekend at Stream, the annual WPP "unconference" about digital advertising and marketing, was the growing importance of mobile.

Evauating AT&T and Verizon Wireless, this two company are famous in United State. they comflect for many years.  And now on, when the 4G is developed which means these two company will show their position to attract people's eyes.
AT&T posted the advertising in Youtube, this advertising is showing about 30 second, the voice- over said:'they have the biggest internet, more than Verison 4G. however, the new internet is not  only have a one name, 4G LTE represent that can bring people the most of speed to connect the internet. And the 4G Mobile Broadhand means  4G HSPA+ network with enhanced backhaul.
The Version just use a few words,  they have a 4G LTE group to serivces you.
the different company use the advertising to introduce their internet. but you can see the solution is different and surprise. you can see this website below.
http://www.networkworld.com/news/2012/111912-4g-ads-264405.html

contemplating

As we all know, there are have prime-time TV in a day, and they will attract many people to see the variety popular movie or TV series. Actually they will have a commercial break after about 30 minutes. Then the parent in Norway saw the advertising is showing about the zombie which have a question that do you think this advertising is too violent? This is becoming the controversy. This is learned from my advertisement class. This is not only the advertising, but also can connect the social and policy. So a little short time advertising can bring a series of controversy. Parents are all angry about these type of advertising. So, i will show you this News controversy detail and they will tell you the answer. Here is a website.

the artifact of my field

I believe most of the people, espically who loves fashion elements may also love the magazine. <VOGUE> is a fashion magazine that famous all over the world.

 I started to buy this artifact when I was study in the university. I tried to learn more about fashion and there has a lot of advertisements on each page, I really enjoy looking this magazine because I can get the information of which product is the most popular now.

On the one hand, <VOGUE> is a fashion product, on the other hand, it is an artifact by advertisements. This artifact gave me the first impression of advertising and that's why I choose this major. The advertisements on each page may just have the pictures and some words, so what can we learn from these? The pictures and models may not provide us some information, but they give us the huge imaginary space to think about the designers' idea.

Why Don’t Advertisers Care About Me Anymore?

This is just a copy. do not leave comments below.


Advertisers know where you are, and they’ll get to you when they get to you. Your generation is watching five to six hours of TV a day, as much as an hour or so more than the national average, The Wall Street Journal reported. And though boomers are hardly averse to using digital recording devices or streaming shows, many still engage in “appointment TV.” That means that if “Seinfeld” is on at 9 p.m. Thursday, you will be dutifully sitting on your couch at 8:55 — though if you were planning to do that this week, we have some bad news for you.

“The boomers are an important audience, but boomers are a little easier to find, because they probably watch TV in a more traditional way,” said John C. Verret, an associate professor at the Boston University College of Communication. That’s a polite way of saying that for advertisers, it’s like shooting fish in a barrel — chubby fish with bad knees and AARP discount cards.

Those 18- to 49-year-olds, on the other hand, have an air of mystery that advertisers can’t resist. You can never be sure where to find them, and when they do, advertisers pay for the privilege.

So in 2010, when “Dancing With the Stars” managed to pull ahead of “American Idol,” it didn’t really help ABC’s bottom line, Bill Carter noted in The New York Times. “Dancing” viewers were older than “Idol” viewers, so even if there were more of them, a 30-second commercial on the first show cost about $209,000, compared with $642,000 on the second.

Herbert Jack Rotfeld, a professor in the marketing department at Auburn University in Alabama, said in an e-mail that advertisers liked the younger viewers because “in general they are the ages at which people are most willing to change the past way of doing things.”

He continued, “Since advertising often tries to attract new customers, or get prior customers to buy more often, younger people are more likely to make this happen.” But advertisers often put too much faith in younger audiences, and when they do they risk losing older customers, Professor Rotfeld said.

It’s not just a matter of energy drinks and headphones. Twenty-year-olds might not have much disposable income, but sooner or later they may be buying cars and washing machines, and advertisers want to lay claim to their loyalties now.

There is evidence that some of this may be changing. As audiences age, The Journal noted, TV shows are increasingly featuring older characters. And advertisers may be starting to realize that baby boomers appear more open to change than older consumers once were. But boomers are unlikely to emerge fully from the shadow of younger viewers.

the interview of a professional

My uncle is a successful bussinessmen in china. My major is marketing, as we know, marketing can have the relationship with many fields like the technology, advertising, management and so on. I remembered I interviewed my uncle last summer and learned a lot from him. He sometimes writes some articles to record his experience in his life.

"How can you be successful now?" I was very interested in his experience.

"You know, business is a hard work for most people, you have to pay all your vim and attention to learn from the predecessors. Also, you may had a lot of problems, but that will be solved if you work hard and get the help from your friends. Remember the most important thing is to work hard."

"What did you write about the way to manage and operate your company?" I still confused.

"Marketing is a huge field that can connect with technology, advertising and so on. You have to learn all of the knowledge between them, that will be very helpful if you want to work in business. Firstly, you should manage your company well and allot the work to each department. You should use some technology skills to make your products have a high quality and then let the department of advertisement to promote the goods to markets. They are indispensable in your operating process."

"How often will you write the articles and when will you have time to do these?" I asked.

"I am really busy to working in different cities, I have less time to live with my family. Usually, when I was in vacation and sometimes have nothing to do on the plane, I may write some articles to record my experience in recent days." He answered.

At that time, I get the first cognitive of marketing and interested in it. Also I used several days to read his article. Of course, he is not a professor like our teachers, but he had more experience on practicing in society and the fields of marketing and management. His article more like the journal to record his feeling of some experience. I think that may be more useful for the people who already graduate from the universities and ready to work in the society.

delivery and style

SAN FRANCISCO — In the race for digital advertising dollars, Google has been the clear winner, with its ability to customize advertisements based on what you search for. But Facebook, which customizes ads based on who you and your friends are, hopes to be a contender. An important test of how it is doing will come on Thursday, when it releases its first earnings numbers since going public.

“Advertisers need more proof that actual advertising on Facebook offers a return on investment,” said Debra Aho Williamson, an analyst with the market research firm eMarketer. “There is such disagreement over whether Facebook is the next big thing on the Internet or whether it’s going to fail miserably.”


As we know, facebook is a popular website that provide a platform to let people communicate online and share there pictures, articles, links and so on. The purpose of advertising for facebook is to promote this website to more people and provide them convienience. The audience are the people who use the facebook now. They just talk about the advertising effect of what facebook return to the society.

several questions about my field

I am looking for the major between advertising and marketing, as we know, the adv is belong to communication college, and the marketing is belong to the college of business, but after I taking the basic class of adv, I found there has a deep relationship between them. 

It sounds like they are separate fields, and I have a lot of questions of the advertising major. 

1: what is an advertisement?

2: what is the purpose of the advertisement?

3: Does the adv has the target like marketing?

4: what is the specific distribution under the adv?

5: what kind of job can we find after we graduate from university?

6: what kind of products need the advertisements?

7: is this important to the products and their companies?

8: how it important in our life and society?

9: what are other relative majors with advertising?

10: what is the most important thing to a excellent advertisement?

This is my first semester to get know of advertising, so I just read our required book of the ADV 205 course. Arens, Schaefer and Weigold. M Advertising. From this book, I learned that advertisement is communicated by some ways like video, newspaper, magazines to publish  some information to people. It also include the noneconomic advertising and economic advertising. The noneconomic advertising means publish something with no aim at profit. The essence of an advertisement is communication, and the soul is originality. If you like this major, you can be a designer also can be a manager. We can find the job in companies, TV station, newspaper office and so on. The targets of the field are customers and the people who need the informations and help from the noneconomic advertisements. I believe that most of the product need a good advertisement to show customers their benefits, and earn the profit for companies. It can make the products looks much better with the images and ornament.

the advertising effect

I think most of the people may know a specialized term which is called the "advertising effect". In the modern society, advertisement is become an indispensible part of our life, we can see a lot of advertisements everywhere in the daily life, like the TV, computer, website, market, even on the streets in every corners. When I realized this, I cannot image what our life gonna be if the advertisements disappeared in our life. People usually prefer to buy some goods if it is well known in that field. A good advertisement can show people the quality, purpose and other uses of a good, peoples' mind were controled by the embellish of the advertising, so we called this "advertising effect". My professor showed us a lot of videos on the advertising class, I really love this course and find it interesting, the slogan and image will give customers a lot of  imaginary spaces to find and understand what the designers gonna show to the customers.

what can we learn from the WRA class?

I had taken the WRA 1004 last semester, even though I just take half a month of the WRA 150 in recent weeks, I found that it was harder than the WRA 1004, 1004 was like the basic class of the WRA 100 level +. In the 1004 class, there had a lot of International students, most were chinese, just two or three are americans. We had less reading works and short essays in that class, so what we learned was limited. I think the most interesting thing in this course is updating the blog twice in each week, sometimes we have a topic, sometimes we can do whatever we want, I can understand why our teacher gave us this work because it is absolutely a helpful way to improve our writing skills and can creat our imagination. I never tried to keep writing diary before, in fact, i love writing diaty, but I just can keep writing for less than two months, I admit I am not a clinging person. The thing I found made me not relax was the blog post had the due date and some academic topic, but I know that will take me a lot of benefits.

Popular culture of advertising

I believed that most of the people had watched the movie which is called " The Devil wears Prada".  It was acted by Anne Hathaway. you will find various kind of the luxuris bands in this movies, different models have the different styles which different bands can suit all models styles. this movie hint us, just graduate girl has equal chance to jion in this field and do better than others.

List of words:
motivational
humour
direction
editor
magazine

this field is come down many of technical term and show famous bands in all of the worlds. this movie is influences women in modern society. this movie not only introduce us about famous luxury bands, but also can tell us look forward, try you best, you can be an editor and enter in this field, either.

About Me

My name is Shuhui Guan, and you can call me Ashley.  I come from China. This is my third year in the MSU and I really love this place, it is like my second home here.

My major is Marketing now, but I may consider to change my major in Advertising, because I found that I am not good at the business classes such as the accounting, finance, economic and so on, these are hard for me and make me confused sometimes. I love advertising, it is belong to the college of communication arts & science, that is what I interested in. The classes also interesting than the business courses for me. After I graduate from MSU, I may find a job in the TV station, magazine office or some companies like Victoria's secret, that is my dream and what I am looking for.

I had taken the WRA 1004 before, so I love this course and I found that writing can effect me a lot. It is not only a class for writing, but also can help us to improve our reading skills and listening. From this class, I am very exciting and ready to learn how to make my essays looks more professional and correct my grammer. In the end, I am very happy to make friends with all you guys in this class and hope we can help each other to improve a lot.